Mastering is an arcane art that has been the subject of many audio engineers' biggest debates since the dawn of the loudness wars.

 

In simple terms, mastering is: optimizing a final audio mixdown for consistent playback across all platforms. Finesse is essential at this stage, and the changes are subtle, but significant when combined.

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I suggest that people have their work mastered by a professional. Doing so guarantees an unbiased final product. 

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Below are some examples of Masters I've done for clients.